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Product Executive · Architect · Builder

Hi, I'm Pratham.

I don't just build features — I architect solutions.

If a product doesn't drive measurable growth or solve a genuine friction point, it isn't finished. A writer, traveler, and professional complexity-unpacker.

Pratham W.
Pratham W. Product Director · EST Timezone
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$0M
Revenue Scaled
0%
Acquisition Growth
$0M
Fundraise Support
0+
Years Building
Product Leadership · $8M Revenue · SportsTech · US Eastern Time (EST) · 85% Growth · Hospitality · Ecommerce · Logistics & Supply Chain · SportsTech · Social Media · HealthTech · Fintech · EdTech · AI-Native Builder · VP Product · CPO · GM · Product Leadership · $8M Revenue · SportsTech · US Eastern Time (EST) · 85% Growth · Hospitality · Ecommerce · Logistics & Supply Chain · SportsTech · Social Media · HealthTech · Fintech · EdTech · AI-Native Builder · VP Product · CPO · GM ·
Selected Wins

Where I've moved
the needle

04
01 — iSportz

Category-Defining Sports Ecosystem

Built a unified platform connecting institutions, players, and fans. Led cross-functional teams from ideation through rapid scale across a fragmented sports market.

Outcome: $0 → $8M in 18 months
02 — Hospitality

Guest Journey Transformation

Rebuilt guest journeys, booking funnels, and internal operations — turning siloed workflows into seamless digital experiences that drive repeat stays.

Outcome: Higher conversion + repeat stays
03 — Ecommerce

Growth Engine Rebuild

Optimized search, checkout, CRM, and experimentation velocity to reduce abandonment and build a stronger acquisition-to-retention loop.

Outcome: Better ROI + repeat purchase
04 — Logistics

Logistics & Transport Digitization

Digitized dispatch, fleet workflows, shipment visibility, and partner operations — replacing manual fragmentation with real-time intelligence.

Outcome: Faster fulfillment + ops control
Case Studies

Projects &
Deep Dives

04
01
iSportz — SportsTech Ecosystem
Unified platform connecting organizations, athletes, coaches, and fans. Category leader from zero.
B2B2CSportsTechMarketplace0→1
+
Problem
Offline registrations, spreadsheets, and disconnected payments creating friction at every touchpoint.
Roadmap
Onboarding → Management → Engagement → Monetization + Analytics.
Execution
Cross-functional leadership across design, engineering, growth, and ops.
Results
$0 → $8M · 85% acquisition growth · 15% engagement lift.
$8M
Revenue
02
Alphatrics Hospitality
Reimagined guest journeys while modernizing property operations — from fragmented to personalized.
B2CHospitalityCRMFunnel
+
Problem
Fragmented booking, check-in, service requests causing guest friction and revenue leakage.
Roadmap
Funnel optimization → CRM → Concierge → Personalization → Dashboards.
Execution
Collaborated across property teams, revenue managers, marketing, and engineering.
Results
Higher booking conversion · Faster issue resolution · Stronger repeat stay behavior.
↑CV
Conversion
03
Alphatrics Ecommerce
A leaky funnel into a compounding flywheel — stronger across acquisition, conversion, and retention.
B2CEcommerceA/B TestingGrowth
+
Problem
Funnel drop-offs, weak merchandising, and low repeat purchase rates eroding LTV.
Roadmap
Search → Navigation → Checkout → CRM → Recommendations → Analytics.
Execution
A/B testing discipline, weekly funnel reviews, and rapid release cycles.
Results
Reduced abandonment · Better marketing ROI · Stronger repeat purchase.
↓CA
Abandonment
04
Logistics & Transport Transformation
Real-time intelligence replacing manual fragmentation across dispatch and shipment tracking.
B2BLogisticsSupply ChainOps Tech
+
Problem
Manual workflows, poor visibility, fragmented vendor communication causing SLA failures.
Roadmap
Dispatch automation → Live tracking → Route intelligence → Partner dashboards.
Execution
Cross-functional across ops, engineering, customer success, and field teams.
Results
Faster turnarounds · Better SLA adherence · Improved transparency.
SLA+
Adherence
Operator DNA

How I
think & build

08
Founder Mentality
Every roadmap is capital allocation. Speed matters. Focus matters more.
🎯
World-Class Teams
High standards, clear ownership, direct communication, measurable outcomes.
🔁
Compounding Growth
I build loops — acquisition, retention, monetization, referrals, expansion.
💰
Commercial Instinct
Products must create measurable revenue, margin, and enterprise value.
🔩
Execution Discipline
Strong operating cadence, crisp priorities, and relentless follow-through.
👁
Customer Obsession
Deep user insight translated into sticky experiences and repeat behavior.
🤖
AI Product Velocity
AI to accelerate research, prototyping, and go-to-market without sacrificing quality.
🧠
Human + AI Systems
Operating models where teams and AI collaborate to ship faster and scale smarter.
$0→8M
Revenue in 18 months
$5M
Fundraise support
7+
Years experience
85%
Acquisition uplift
EST
Primary US timezone
AI↑
AI-native execution
Availability & Timezone

Primarily
US · EST

I operate on US Eastern Time (EST/EDT) and am majorly available for US-based teams, calls, standups, and async collaboration. Open to global roles that align with or overlap US hours.

🇺🇸 Eastern Time PRIMARY
--:--:-- --
EST · New York · Washington D.C.
Preferred for calls, standups & async collaboration
🕐CST — Chicago
--:--:-- --
🕐PST — Los Angeles
--:--:-- --
VP of Product
Chief Product Officer (CPO)
General Manager (GM)
Fractional Product Leader
About Me

Builder. Strategist.
Operator.

8+

I'm a Director of Product with 8+ years of experience building and scaling B2B, B2C, and SaaS platforms across sports tech, e-commerce, and digital ecosystems. I specialize in turning zero-to-one ideas into revenue-generating products and scaling them into multi-million-dollar businesses through strong product strategy, execution, and data-driven decision-making.

In my recent work, I've led end-to-end product development — from discovery and roadmap planning to execution, GTM, and optimization — while managing multiple products simultaneously. I've driven outcomes like 85% user growth, 30%+ revenue expansion, and significant improvements in engagement through personalization and UX optimization.

I've brought this approach to life at companies like iSportz and the Alphatrics ecosystem, where I've built scalable platforms, launched new markets, and created measurable business impact. My strength lies in connecting product, business, and customer experience to deliver results — not just features.

I move fast and believe in scrappy execution, MVP thinking, and continuous experimentation using A/B testing, analytics tools, and user insights to drive growth. I'm comfortable operating in ambiguity and wearing multiple hats — shifting between product, growth, and operations depending on what the business needs most.

Product Strategy · Analytics · Business Ownership
Cross-functional Leadership (Eng · Design · Marketing · Sales)
A/B Testing · MVP Thinking · Continuous Experimentation
Outside work: Shooting · MMA · Horse Riding
"I built this website myself as part of my continuous effort to learn, experiment, and stay hands-on with design and development."
Pratham leading a team session
Leading a product whiteboard session
Star Performer Award
Star Performer Award
Pratham deep in product thinking
Deep work — Starbucks mode
Sunset — a traveler's eye
Traveler's eye — somewhere beautiful
Domain Expertise

Industries I've
built for

07
🚚 Proven
Logistics &
Supply Chain
Digitized dispatch, fleet workflows, and shipment visibility — replacing manual fragmentation with real-time ops intelligence.
Dispatch Automation Live Tracking SLA Adherence Partner Dashboards Route Intelligence
🛒 Proven
Ecommerce
Rebuilt growth engines across search, checkout, CRM, and retention — turning leaky funnels into compounding flywheels.
Funnel Optimisation A/B Testing CRM Merchandising Repeat Purchase
🏥 Open To
HealthTech
Passionate about patient-centric platforms, clinical workflow tools, and healthcare data products that reduce friction at the point of care.
Patient Journeys Clinical Ops Telehealth Health Data B2B2C
💳 Open To
Fintech
Drawn to payment infrastructure, lending platforms, and financial tools that democratise access and drive measurable user outcomes.
Payments Lending Compliance Onboarding LTV Growth
🎓 Open To
EdTech
Interested in learning platforms, upskilling marketplaces, and content products that create measurable skill outcomes at scale.
LMS Skill Marketplaces Cohort Learning Retention B2B + B2C
🏆 Proven
SportsTech
Built iSportz — a category-defining ecosystem connecting institutions, athletes, coaches, and fans from $0 to $8M in 18 months.
B2B2C Marketplace 0→1 Fan Engagement 85% Growth
📱 Open To
Social Media
Excited about creator economy platforms, community-driven products, and social commerce tools that drive authentic engagement at scale.
Creator Economy Community Social Commerce Feed Algorithms Growth Loops
Career Journey

8+ years of
building things

8+
2024 — Present
Product Director · Multi-vertical Leadership
Driving product strategy across Logistics, Hospitality, and Ecommerce. AI-native execution at scale. Supporting seed fundraise and investor narrative. Operating on US Eastern Time.
AI-powered · EST
2022 — 2024
Senior Product Manager · iSportz
Architected the category-defining SportsTech platform. $0 to $8M in 18 months with 85% acquisition growth and cross-functional team leadership.
$0 → $8M
2020 — 2022
Product Manager · Ecommerce & Hospitality
Rebuilt growth engines for ecommerce and hospitality products. A/B testing discipline, funnel optimization, and CRM integration.
Growth loops
2018 — 2020
Associate PM · Logistics & Supply Chain
Early career in high-complexity logistics. Digitized manual workflows, built dispatch automation, and improved SLA adherence across field operations.
Ops scale
Contact

Let's build
something
extraordinary.

welhekarp@gmail.com +91 88883 77929 (WhatsApp me)
Open to new opportunities
🇺🇸
Majorly available US Eastern Time (EST/EDT) Preferred for calls, standups & async collaboration

Available globally with primary availability aligned to US Eastern Time. Open to early-stage ventures, growth-stage scaleups, and enterprise transformation mandates.

Build.